Why telcos need to be digitally enabled
As digitization reshapes the landscape of the telecommunication industry – the incumbent telco is at a crucial point in determining its future, and finds itself in the middle of a paradox.
Up until the recent past, telcos were able to sustain operations and meet revenue targets through core voice and SMS services. However, with the widespread low cost data options, telcos are facing a dilemma of decreasing returns and being forced to offer superior and expensive service qualities to retain customers. Therefore “thinking digital” needs to be deeply embedded in telco’s business models.
Digitization is not a threat. It offers telecom companies an opportunity to rebuild their market positions, recreate their business systems and develop innovative offerings for customers. Thus, being digitally enabled allows telcos to offer OTT services upon their existing network infrastructure and achieve ubiquitous connectivity with customers.