Marketing Automation

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The client requires an automated approach to integrate business processes and technologies to synchronize between marketing activities and direct or indirect sales activities.

Furthermore, the solution is also required to drive high value opportunities through improved demand creation, execution and opportunity management.

The client expects the solution to power business profitability, attract new customers, retain existing customers and up-sell to existing customers.

The Axiata Digital Labs engineering team developed the following application components to help the client achieve their automation goals. Smart lead generation and capturing was set up and pushed leads through an automated nurturing and distribution pipeline. Lead qualification and engagement was developed with an AI-driven scoring and ranking mechanism. A Lead segmentation process was built to autonomously power conversion of leads to sales. Dynamic content and analytics are used to measure overall marketing effectiveness.