Taking Back Control

By Mohamed Afzal

The telecommunications industry is a massive global business worth billions of dollars. However, Telco operators around the world are limited by a finite spectrum allocation in their respective countries, resulting in a small number of operators. As a result, competition in the Telco industry is intense, leaving little room for error. They also face significant challenges in maintaining the sustainability of their businesses due to the razor-thin margins in such a highly competitive landscape.

In the last few years, the usage of SMS and MMS have reduced significantly to give way for social media and instant messengers. Such changes are caused mainly by shifts in the lifestyles of the current generation, the advent of faster and newer communication platforms such as social media, and the rapid evolution of technology. The traditional services offered by telcos, such as call centers, are also experiencing a decline in demand from other businesses, further complicating the challenges these operators face. These factors pose a significant threat to the very survival of telco companies.

Unlike the prior industrial revolutions, the current industrial revolution is primarily centered on digital technology. As such, businesses must adapt and transform into technology-driven enterprises to remain competitive. The main focus on this avenue would be to step into new domains with their existing expertise and infrastructure to generate new revenue streams. To achieve this, telco players can partner up with the players in emerging industries such as over-the-air streaming (OTT), digital banking, and AI/ML, among others. While these markets may present promising opportunities for partnerships, they are highly competitive, with established enterprises possessing extensive knowledge and proven ecosystems to support them.

To address these challenges, telco operators require a platform that offers a suite of tools enabling them to seamlessly integrate their legacy systems with modern technologies, increase their flexibility to adapt to changing market demands, and improve their overall efficiency. Such platforms can form the crux of their futuristic partnerships with other markets enabling them to regain the control they’ve lost over the years. Rather than competing with new businesses in emerging industries, telcos could benefit from forming strategic partnerships with them to enter these new domains. By doing so, telcos can leverage their technical expertise and infrastructure and combine it with the existing ecosystems and knowledge of their partners to establish a more powerful business platform. This approach can help telcos avoid the need to reinvent the wheel and start from scratch. Moreover, such partnerships can provide opportunities to access new markets in geographically remote locations, thereby expanding their influence and reach.

When establishing partnerships between telcos and other enterprises, integrating existing infrastructure with their partners’ systems and platforms is usually necessary. However, this integration process can be challenging, especially when different enterprises use various tools and technologies. Consequently, implementing integrations or executing digital transformations can be difficult, if not impossible, and developing custom tools to facilitate digital collaboration can be both expensive and time-consuming, making it an unfeasible option. In such situations, a tried and tested digital integration and transformation platform can be a much-needed lifeline for telcos. This is precisely where ADL can assist telcos with its powerful digital integration and transformation platform. This comprehensive platform has been designed to tackle these kinds of problems and assist enterprises from end to end, offering all the necessary tools to facilitate digital collaboration.

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