Taking Back Control

By Mohamed Afzal

The telecommunications industry is a massive global business worth billions of dollars. However, Telco operators around the world are limited by a finite spectrum allocation in their respective countries, resulting in a small number of operators. As a result, competition in the Telco industry is intense, leaving little room for error. They also face significant challenges in maintaining the sustainability of their businesses due to the razor-thin margins in such a highly competitive landscape.

In the last few years, the usage of SMS and MMS have reduced significantly to give way for social media and instant messengers. Such changes are caused mainly by shifts in the lifestyles of the current generation, the advent of faster and newer communication platforms such as social media, and the rapid evolution of technology. The traditional services offered by telcos, such as call centers, are also experiencing a decline in demand from other businesses, further complicating the challenges these operators face. These factors pose a significant threat to the very survival of telco companies.

Unlike the prior industrial revolutions, the current industrial revolution is primarily centered on digital technology. As such, businesses must adapt and transform into technology-driven enterprises to remain competitive. The main focus on this avenue would be to step into new domains with their existing expertise and infrastructure to generate new revenue streams. To achieve this, telco players can partner up with the players in emerging industries such as over-the-air streaming (OTT), digital banking, and AI/ML, among others. While these markets may present promising opportunities for partnerships, they are highly competitive, with established enterprises possessing extensive knowledge and proven ecosystems to support them.

To address these challenges, telco operators require a platform that offers a suite of tools enabling them to seamlessly integrate their legacy systems with modern technologies, increase their flexibility to adapt to changing market demands, and improve their overall efficiency. Such platforms can form the crux of their futuristic partnerships with other markets enabling them to regain the control they’ve lost over the years. Rather than competing with new businesses in emerging industries, telcos could benefit from forming strategic partnerships with them to enter these new domains. By doing so, telcos can leverage their technical expertise and infrastructure and combine it with the existing ecosystems and knowledge of their partners to establish a more powerful business platform. This approach can help telcos avoid the need to reinvent the wheel and start from scratch. Moreover, such partnerships can provide opportunities to access new markets in geographically remote locations, thereby expanding their influence and reach.

When establishing partnerships between telcos and other enterprises, integrating existing infrastructure with their partners’ systems and platforms is usually necessary. However, this integration process can be challenging, especially when different enterprises use various tools and technologies. Consequently, implementing integrations or executing digital transformations can be difficult, if not impossible, and developing custom tools to facilitate digital collaboration can be both expensive and time-consuming, making it an unfeasible option. In such situations, a tried and tested digital integration and transformation platform can be a much-needed lifeline for telcos. This is precisely where ADL can assist telcos with its powerful digital integration and transformation platform. This comprehensive platform has been designed to tackle these kinds of problems and assist enterprises from end to end, offering all the necessary tools to facilitate digital collaboration.

Axonect Enterprise Enabler is a comprehensive solution empowering telecommunications companies to seamlessly create and deploy cutting-edge digital products and services. This platform alleviates concerns about cost and time overruns by offering a robust framework for integrating legacy and other digital application and tap into data sources for intelligence analysis and deploying microservices-based applications. In addition to its Enterprise Enabler, ADL provides a suite of cloud solutions designed to facilitate the migration of telcos’ workloads to the cloud. This includes low code options for cloud infrastructure provisioning, and the development of cloud-native applications. Leveraging leading cloud platforms such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), ADL ensures telcos have a versatile and scalable foundation for their operations.

To security, control, accessibility and collaboration, ADL delivers an API management solution. This enables telcos to securely expose their data and services to developers in a controlled manner, fostering the creation of innovative applications that seamlessly integrate with partner systems. The developer portal further amplifies this ecosystem, providing developers with a self-service platform equipped with documentation, tools, and support for full lifecycle management of APIs that seamlessly interact with both internal and external systems. Addressing the complex challenge of managing workloads across multiple cloud platforms, ADL introduces a multi-cloud orchestrator. This sophisticated tool offers a unified control interface, providing telcos with a comprehensive view and efficient management of their cloud resources and applications.

Facilitating commerce within the telecommunications industry, ADL introduces an enterprise marketplace. This acts an ecosystem fostering the emergence of novel revenue streams, collaborative initiatives, and shared growth opportunities for organizations to effortlessly buy and sell digital/physical products and services, fostering an environment of collaboration and mutual growth. To break down silos between telco systems and other IT systems, ADL provides adaptors that establish connections with third-party applications, data sources and platforms . This enhances flexibility and interoperability, creating a more integrated and efficient operational landscape for telcos.

Additionally, ADL also offers a range of other services, including consulting services to help telcos develop and implement digital transformation strategies, managed services to help telcos manage their cloud infrastructure and applications, training to help telco employees develop the skills they need to succeed in the digital age.

ADL’s commitment to innovation is evident in its ever-evolving product portfolio. Recognizing the dynamic nature of the telecommunications industry, ADL consistently develops new solutions to empower telcos in navigating and succeeding in the digital age. With a dedication to excellence and a forward-looking approach, ADL remains a stalwart partner for telecommunications companies seeking to thrive in a rapidly evolving landscape and take back control of the revenue, market share and the business as a whole.

You can visit www.axiatadigitallabs.com or www.axonect.com to know more about ADL and its Axonect Product Suite respectively.